Manager of Marketing & Communications

Manager of Marketing and Communications

POSITION SUMMARY:

Reporting to and working with Westrick Music Academy’s Executive Director, the Manager of Market and Communications will create and curate engaging and relevant content, including images, videos, and written posts, to showcase the organization's artistic endeavors and events.

RESPONSIBILITIES:

Curating a Content Calendar:

• Develop and maintain a content calendar to ensure a consistent posting schedule and a diverse range of content types.

Social Media Management & Online Advertising:

• Manage and maintain social media accounts (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn) to promote the organization's activities and engage with our audience.

• Respond to comments, messages, and mentions to foster a sense of community and build relationships with followers and supporters.

• Plan and execute advertising campaigns on social media platforms and other online channels to increase visibility and reach the target audience. Manage Google Adwords Grant:

• Monitor the performance of social media and marketing efforts, analyze data, and provide reports on key metrics to measure the effectiveness of campaigns.

Email Marketing:

• Create and send monthly email newsletters (using MailChimp) to subscribers, donors, and supporters, sharing updates on upcoming events and initiatives.

Website Management:

• Ensure the organization's website is up-to-date and user-friendly, including event listings, blog posts, and other content.

Collaboration and Outreach:

• Work with artists, volunteers, and partners to create collaborative content and cross-promotion opportunities.

QUALIFICATIONS:

Required:

• Excellent writing skills

• Ability to study and understand programs and marketing needs of the organization

• Multitasking, organizational and time management skills

• Knowledge of Social media management

• Working knowledge of computers

Preferred:

• Bachelor’s degree

HOURS:

The work environment at WMA is flexible, with the opportunity to work from home at least one day a week.

The salary range for this position is between $40,000 - $48,000. 

To apply send resume to :lgoodman@westrickmusic.org.