The Digital Storyteller tells the story of the Michener Art Museum with text, video, and photographic content across its social media channels, website, and e-communications, generating, adapting, and coordinating content to support audience development goals. The DS creates and implements designs across digital and print media, manages and monitors the day‐to‐day activities on social media, and updates the website, coordinating within and across departments to develop a dynamic editorial calendar. Core deliverables include short- and long-form content for Michener’s social media channels and other related or relevant platforms.
Reporting to the Director of Marketing Communications, the DS is a member of the Marketing and Communications Department, which develops and executes integrated promotional strategies across all channels to raise the profile of the Michener, increase onsite visitation and online engagement, and support audience development goals for all aspects of the institution’s operations.
The DS joins the Museum at a pivotal moment in its history as a newly expanded executive leadership team begins to define an ambitious strategic plan to ensure a sustainable future for the Michener.
Collaborates with the Director of Marketing and Communications on developing an arc of multichannel promotional content and strategies, tailoring them to digital channels reflecting tone and voice of the institution. Collaborates with colleagues across the institution (Curatorial, Public Engagement, Development, etc.) to adapt messaging into audience-focused content. Develops and tracks relevant goals and internal KPIs (key performance indicators) for benchmarking and optimization. Maintains a clear and distinctive voice for the institutional brand. Upholds editorial standards and serve as primary content editor. Supports the development of long-form editorial content and other existing and emerging content channels.
Drafts content for Michener’s social media channels on Instagram, Facebook, and Twitter and new channels that may develop in the future. Responsible for scheduling and posting social media posts and stories with regular cadence; monitors engagement and responds as appropriate to comments and queries. Conducts livestreamed social media events with consultation and planning across departments. Leverages expertise in social media platforms, current trends, and best practices. Conceives, researches, copywrites, copyedits, fact-checks, and gathers assets to support channels with purposeful content that invites social connection and expands awareness.
Manages the Michener’s website and develops creative assets under the direction of the Director of Marketing and Communications. Drives traffic to the website by ensuring content is built and tagged consistently with SEO/SEM techniques and best practices while upholding the editorial standards of the Michener brand.
Develops and designs and array of digital and print campaigns that help to tell the Michener’s unique story with a focus on engaging members, visitors, and donors. Oversees visual asset management, serves as contact for internal and external requests for images. Interfaces with a variety of vendors to produce graphic materials.
Compiles, formats, sends, and tracks e-newsletter and other e-blasts, explores email campaign management systems and consider new design templates. Manages and updates email lists.
Other duties as assigned.
Bachelor’s degree in marketing, communications, or related area of study.
5 years work experience.
Excellent writing, proofreading, verbal, and visual communications skills.
Active user and fluent in social media best practices, experience managing social media channels for a brand or nonprofit, integrated marketing experience a plus. Proficiency in graphics editing software on the Adobe Creative Cloud with a high proficiency in Adobe Photoshop., Adobe InDesign, Adobe Illustrator, and Adobe After Effects.
Proficiency in HTLM5, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls, Access, CRM, and W3C Web standards.
Familiarity with multimedia content creation, video editing, and the latest best practices and trends in content strategy.
Analytical skills with ability to generate metrics reports using Google Analytics. Familiarity with social media scheduling tools such as Hootsuite and/or Sprout Social.
Creative problem-solver able to work nimbly in a deadline-oriented manner. Photography as assigned.
Highly detailed and organized. Strong commitment to diversity, equity and inclusion. Knowledge of/interest in art.
This is a full time regular, non-exempt position, as well as some evening and weekend hours.
The salary range for this position is $45,000 - $48,000 plus benefits.
Interested candidates should submit a resume, cover letter, and three references to firstname.lastname@example.org. Applicant review will continue until the position is filled. Please indicate your last name and “Digital Storyteller” in the subject line. No phone calls, please. We will respond to those candidates whose qualifications are best aligned with the components of this job description.
The James A. Michener Art Museum is an Equal Opportunity Employer. Michener Staff are expected to maintain a genuine and deep commitment to diversity and inclusion; and proactively ensure the organization is a thought leader in social justice, social access and full social inclusion.
Learn more about the museum here.
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