WID Mercer Hosts Branding Program

Tim Loretangeli, Principal and Creative Director of Random Thought Studio led an interactive discussion on how branding can help nonprofits create a single, meaningful voice for an organization.  He reviewed the importance of branding, how it relates to mission and vision, and how nonprofits can use consistency and emotional connection to build their brand.

The program took place April 21, 2016 at the Grounds for Sculpture.  Some of the WID members and guests pictured below with presenter Tim Loretangeli.

4-21-16-branding-workshop

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